Former WPP Executive Wade Kuiken-Rogers Launches Avvivi, Canada’s First Video Intelligence Company
FOR IMMEDIATE RELEASE
New company backed by MMG aims to unify fragmented video advertising ecosystem and deliver measurable outcomes across total video investment
Toronto, Canada — March 24, 2026 — Wade Kuiken-Rogers, former SVP at WPP, previously Finecast, today announced the launch of Avvivi, Canada’s first dedicated video intelligence company designed to help brands, agencies, and publishers unlock greater value across the rapidly evolving video advertising ecosystem. Backed by media investment firm MMG, Avvivi operates as an independent Canadian owned and operated partner delivering a holistic approach to video advertising. The company combines strategic consulting, operational infrastructure and agnostic architecture centered around a single unified story of the viewer that fundamentally helps its partners buy better video.
The launch comes as the video landscape becomes increasingly fragmented across video environments. With each platform defining performance differently, advertisers are often left navigating siloed metrics and incomplete insights. Avvivi aims to address this challenge by introducing a unified approach to measuring and managing video investments.
Central to Avvivi’s approach is a new performance framework designed to move the industry beyond siloed platform metrics. “In the most simple terms, we replace fragmented video strategies with a single story around the viewer,” said Kuiken-Rogers. “This allows brands and agencies to shift away from a video buying approach that is disparate across channels and provides a holistic view of what drives incremental impact across their total video investment.”
Rather than focusing solely on media access or inventory buying, Avvivi’s model analyzes the entire advertising journey—from initial exposure to final outcomes.
“Traditional video buying divides investment across multiple platforms, with no strategic view of the audience’s complete viewing experience. Convoluted supply chains and compounding tech fees erode your working media dollars before they ever reach the right viewer. Kuikens-Rogers added. We simplify the entire buying experience into one holistic view eliminating the inefficiencies that hold your campaigns back.”
The company combines strategic expertise with a proprietary video intelligence operating system that bridges the gap between insight and execution enabling smarter media decisions, deeper audience intelligence, measurable results, and scalable growth across digital video and connected TV.
Avvivi plans to announce additional developments in the coming weeks, including additional hires and new partnerships as the company expands its footprint across the Canadian marketplace.
For more information about Avvivi visit avvivi.com.
About Avvivi
Avvivi is a video intelligence company that unlocks the full value of its partner’s biggest marketing asset giving it the attention it deserves. Avvivi is redefining video advertising in Canada. As a holistic partner, we combine strategic leadership with purpose-built technology to simplify complexity, enhance performance, and deliver accountable results.
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