Minicucci Media Group Looks at Growth Opportunities Across Canadian Media Landscape through New Holding Company Model
FOR IMMEDIATE RELEASE
TORONTO, March 2, 2026 — Minicucci Media Group (MMG), the team behind successful Canadian owned and operated entities across the DOOH landscape such as UB Media and Canada’s first IRL video platform, UBTV, has officially launched its brand as a stand alone holding company to its subsidiaries.
This marks one of many exciting recent initiatives from MMG, who has seen a phenomenal growth trajectory with its DOOH division over the last few years, including several milestones with its inaugural business UB Media, the launch of UBTV, strategic acquisitions including KB Media, Fokus, MaxTV, and most recently Bell Lifestyle and Pattinson Outdoor’s Residential Network. As the demand for Canadian-grown media and technology continues to increase, while at the same time options for new independent partners are limited, this is a significant step for the company to allow for strategic growth across the Canadian media landscape.
“Through our unique position as an independent Canadian media operator we noticed clear signs across the industry pointing to the need for more investment from local to local media. We’ve seen a lot of consolidation influenced by large global media companies leaving many opportunities for local owned and operated companies to push back on the status quo and redefine the current model, said Michael Minicucci, President & CEO at MMG. In launching MMG as its own entity we are better positioned for growth and diversification of our portfolio of businesses.”
This new MMG holding company structure will allow for further investment in Canadian media and technology and for the company to expand outside of the DOOH sector. MMG currently powers over 2.86 billion impressions a year reaching Canadians across its expansive network of screens. MMG continues to explore new areas of opportunity including consultative and advisory services, new proprietary technology development and all avenues that usher in more purpose-built Canadian solutions scaled for growth.
As for the future of MMG and its focus on investing in Canadian media. ”Our vision is to create a funnel for Canadian media growth, driving economic sovereignty, delivering meaningful impact and further development of talent in Canada.” Said Minicucci. “It’s a pivotal moment and we are excited to be entering this new era.”
About MMG
MMG, Minicucci Media Group, is a privately held Canadian media holding company headquartered in Toronto. MMG focuses on the acquisition and long-term stewardship of media and communications businesses, operating through a portfolio of scaled, operator-led platforms with national reach.